You can chose from a variety of plaque styles (shown below), wood types such as oak, ash, cedar, cherry, etc. and your choice of wood stain finishes. You can also have custom wood burning on your plaque like the one shown. The finish of the plaques is a plastic pour which adds extra gloss and durability.
The choices in wood type and finish are offered so that your mount can "match any room decor." (Don't watch HGTV...your plaque can match the wood trim in your living room that took you 3 hours to miter to perfection.)
It is just one of the small choices that you can make that might move your mount from the garage or basement to above the mantel.